Let's be honest: buying sleep supplements is usually a waste of money. You buy a bottle, try it for a few nights, and realize it does nothing.
Hi 👋 I'm Kelly, and I work at America's largest CBD retailer, Sunmed.
Our two claims to fame are these CBD sleep gummies and our 1.5 million repeat buyers.
We're so grateful to have 1.5 million repeat buyers, but it always brings me back to one question: how do we prove to someone new that our sleep gummies will work for them, too?
I couldn't find a good answer so I walked over to my boss.
Me: Asking someone to pay $60 for a sleep gummy they've never tried is a big ask.
CEO: We have a 30-day money-back guarantee.
Me: Yes, but returning is a pain.
CEO: They don't have to send it back—just email us and our team will issue a refund.
Me: I still don't think that's enough.
CEO: New buyers get a 15% discount.
Me: If we truly believe these sleep gummies are the best, we need to do something bigger.
CEO: What are you proposing?
Me: We should create a free 7-day trial pack and ship it for free.
CEO: Are you insane? Do you think the shipping company will ship for free?
Me: Okay, then can we at least make the 7-day trial pack free?
CEO: 👍🏼